Search Engine Marketing (SEM)
Search engine marketing is buying advertising for your business from Google or another search engine company so you appear in the search results. SEM is sometimes called “buying your way into search results.” The purpose of search engine marketing is to increase your building’s opportunity of being found online.
Using our three decades of experience in the LTC industry, we create successful SEM campaigns that drive traffic to your website. These campaigns connect the prospects in your market searching for short-term rehabilitation or long-term care with your facility. Based on extensive research and experience with LTC consumers’ search behavior, we develop a custom keyword-driven campaign to help capture the full potential of the internet to fill your building.